TIALS - Socials
During my time in LA I had the privilege to be the Video Content Creator for This Is A Love Song(TIALS) and Social Media Intern. Through the course of five months, I worked under this female-empowered, eco-conscious fashion brand, filming, photographing, video editing, and motion designing across several campaigns and social media platforms. With the guidance and collaboration of the art director, social media manager, and brand founder, I was able to bring to life TIALS in a new and lively manner online.
Every day was different, sometimes I would record behind-the-scenes footage of the latest photoshoot, another day I'd be photographing flatlays around the boutique, and other days I was a retail assistant during the occasional pop-up events the brand would hold! I loved the variety and growth I experienced during my time there.
This is an example of creating GIFs for new product releases announced through newletters, Facebook, and Instagram.
Meanwhile, other days I would Photoshop from the brand's photo library to put together posts for giveaways like this!
Or edit together a simple flatlay like this, to promote their swimsuit.
This still was captured during the fall lookbook shoot. During this campaign I pitched, directed, shot, and edited photos/videos for the fall release schedule.
Version 1: The original style was set to be a moody, urban style concept.
Final Version: However, after review, it was requested to change the concept to be a more funky fun vibe.
Here are samples of my videography from the recording day, with its full moody urban vibe on display.
Music by Andrii Poradovskyi from Pixabay
During the sale seasons, I created several animated posts to keep posting fresh content on Instagram. Here are a few examples during the Black Friday season!
Black Friday Post: Most of these animated posts would be edited together in After Effects, after photoshopping the needed assets.
Many of these sale posts don't have audio, so we could add a trending sound while uploading to IG.
TIALS' Facebook Banner: This was created using Premiere Pro, and is a stitch of several campaigns the brand had over the past year. Many of the VFX were built into the provided footage. The key was creating a seamless flow.
During the Christmas social media campaign, I had this photoshoot, along with several IG animated posts.
With so many animated/collage posts, I enjoyed creating this GIF for a sense of variety in the campaign.